EBooks

Imagine this: You just get back home from the gym and you notice there's a voicemail waiting for you. Except it isn't just one voicemail -- there are 15 messages.

15 messages from hiring managers, recruiters and HR professionals all wanting to meet the person that they read about in the profile and achievements that one of their employees had handed to them.

If you have a great resume and skills that are in high demand – this might be a real scenario.

But for many professionals in today’s world of work, regardless of the fact that we are continually being told about the impending talent shortage – you are not one of them and you are getting frustrated with the normal job application process.

The Resume Is NOT Dead – YET!

“The reports of my death have been greatly exaggerated” - Mark Twain

With the advent of technology driving much of the way we go about finding a job there have been numerous articles and reports trumpeting the impending end of the resume – which at best is premature and at worst has also proven to be an exaggeration.

However when you consider some of the following statistics you can understand why many hiring manager, HR professionals and recruiters do not take the resume as a document of truth:

“23% of 7000 resumes had misrepresentation”

Christian & Timbers

“44% work history inaccuracies - 41% false education credentials”

ADP Screening & Selection – 2.6 million resumes

“61% of HR professionals found inaccuracies after background checks”

Society of Human Resource Management

And it’s not just the resume that has employers concerned and wanting more concrete evidence of success.

“Employee fraud costs companies $120 billion a year”

“Employers lose 72% of negligent hiring suits”

“7% of all job applicants have a criminal record”

The resume as a career marketing document certainly has its place and while with the advent of more technology the death of the resume is being predicted it will likely be a long time before we see the resume disappearing or being replaced. However the traditional job search both active or passive is changing and with that the approach and the documents used need to change as well.

It has been often quoted and for many years that the vast majority of positions are bring filled through referrals and networking, certainly in the current world of talent shortage employee referrals is a rapidly growing source of new hires for many companies – as high as 50% in some cases.

For the job seeker this form of finding their next job, referrals or networking, can be very alien and approaching this using methods last used a number of years ago may not be the best way to secure an employers interest in skills and experience. This is especially relevant if the employee or referrer has little or no understanding of the opportunities or how the job seeker might fit in.

The job seeker is grateful for the introduction and blindly hands over or sends their resume by email for passing on down the line and immediately loses much of the control of how they position themselves and are being perceived. They might not even have the name of the hiring manager or contact for handling their application and now have diminished their chances of having much influence in the process.

Anyone in mid-career with at least 10 years of professional experience is easily capable of supplying enough information to write a 3-6 page resume – not the accepted format – rather than a 1-2 page targeted resume. The trouble is that if a company is hiring for a number of positions and is accepting referrals, the job seeker based on their experience might be suitable for more than one role, but their generic resume is a potential barrier to their being considered.

That’s where the use of personal branding can come in, being used to create different career marketing documents as the door openers, giving the job seeker time and hopefully greater knowledge to follow up with a targeted resume once specifics of a position or openings are known.

ARE YOU READY TO ORDER

"Stop Sending Resumes - an alternative approach

that has employers beating down the doors to

find you" ?

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card payments from VISA and Mastercard as well as money and

e-mail transfers.

You have two options;

Order the e-book by clicking the Buy Now button. You will receive a

confirmation e-mail as will we and then we will send you the e-book

in PDF format via e-mail

The price for the e-book is Cdn $35

Canadian residents will be charged 5% GST.

If you would rather order the e-book and receive it ready printed click

this Buy Now button. You will receive a confirmation e-mail as will we and

then we will send you the e-book printed by normal Canada post service.

The price for the e-book printed is

Cdn $45. Canadian residents will be charged 5% GST

Table of Contents - 61 pages

Is your phone ringing off the hook?

How to use this book and what it will cover

The New World of Work

Resumes are not dead – YET!

What Do You Know About Yourself?

What Would Others Say About You?

Analysis of Your Feedback

When You SHOULD Use a Resume

Alternate Career Marketing Materials - The Brand Skills Sheet

The Branded Bio

The Branded Testimonial Sheet

Managing Your Brand as an Asset

What to Consider About Establishing a Personal Brand

Appendix

-SWOT Analysis Template

-Achievements Worksheet

-Brand Skills Sheet

-Branded Bio

-Brand Skills Sheet with Testimonials

-Key questions the require answers

-Example Resume 1

-Example Resume 2

-Example Cover Letter 1

-Example Cover Letter 2

Further reading and resources

Thank you for reading

About the author

The Authentic Brand Communication Lifecycle

If you have a great resume and skills that are in high demand – this book might not apply to you.

I have been in the place that perhaps many of you reading this are in right now.

In the recession of the late 80’s, early 90’s I had just been downsized for the second time in my corporate career in the consumer goods industry, I was living on just over £100 a week government assistance, had taken in a lodger to help cover mortgage payments and was using public transport to go to sales rep interviews, the outlook was, to say the least, bleak.

I decided that I needed to gain more stable employment in a growth industry and identified healthcare. Having spent 6 years in sales and marketing recruitment I put all my training and advice about informational interviewing in to practice. However I was quickly told by everyone I spoke to that to break in to the pharmaceutical, biotech or medical industries in the early 90’s you needed a solid track record, science qualifications and a degree. I was the complete opposite with ten different employers on my resume, had left school at 18 under the threat of expulsion and my science teachers had labeled me as an idiot with an E grade average…………….

Three and a half years later I was leaving an already successful medical device sales position to join, as employee number 29, a rapidly growing UK biotech firm as National Sales Manager, I hired a non-scientific sales team, launched the company’s first commercial product in the world and two years later was involved in the North American post-launch initiatives as part of an international corporation with a market value of several hundred million dollars and almost 1,000 employees worldwide.

Eventually the company sold off its commercial success’ for $100 million, returned to its R&D roots and closed its North American offices, but as a result of these experiences I decided to dedicate the rest of my professional life to helping others realize their own career goals.

Because you are probably like some people in business, you have great experience, skills and attributes, but aren’t always able to present or promote them in the best possible light or even sometimes fail to gain access to the right audience.

Which means that you are not progressing as well as you expected, or are missing out on opportunities to switch to something you really want to do.

Well what this e-book offers are some innovative approaches for professionals to clearly identify and communicate your unique value in alternative ways to the traditional job seeking approaches and prepare you for greater success.

It’s taking some of the key strategies and exercises that have been proven to build successful personal brands for thousands of people across the globe.

The benefit of which is you are going to enjoy greater professional recognition, boost your income, gain deeper personal satisfaction and understanding and achieve more for yourself and others.

Ready to stand out in the job market? Ready to order

"Stop Sending Resumes - an alternative

approach that has employers beating down the doors

to find you" ?

Order now

We use the secure PayPal site for all payments, they take credit card

payments from VISA and Mastercard as well as money and e-mail transfers.