SPEAKING TOPICS

Putting your personal leadership brand in to action
Personal branding is a revolution in career management, but it’s no longer just for career minded individuals. In today’s competitive marketplace, it’s a concept that it being embraced by forward-thinking companies (like Pepsi, Cap Gemini, Microsoft, Ogilvy, Warner Bros, JP Morgan, Electronic Arts (EA) and Disney) who understand that their human capital is their greatest asset. 
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The 8 Pillars of Personal Brand Leadership
For many of you the term branding is not a new one, but perhaps personal branding and how it might apply to YOU is. Plug ‘Personal Branding in to Google and you get over 9 million results – so why should you need to hear about personal branding? 
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Do you exist on Google and why should you care?
Because the web is fast becoming THE place where employers check out you – sometimes before they will even meet with you. So if you have that questionable profile on Facebook or posted a witty but offensive comment on a blog – how do you deal with that digital dirt and what else can you be doing to raise a more positive virtual picture of yourself?
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Personal Branding for Job Search & Career Success – Maximising Your Most Important Asset – YOU!
How do you stand out in a world where many people have similar credentials and experience?
The world of work is changing as fast as the technology driving it and to keep up we now have to develop a whole new approach to managing our careers. 
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There’s No Such Thing As A Free Lunch
Strategies for building, maintaining and saving business relationships.
Technology today is rapidly changing the way that we meet, interact and stay in touch with people. But virtual or in person, good networkers know what to say in the right situation – be it meeting someone for the first time, re-connecting with a contact or having to save or resurrect a relationship that is going sour. 
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Employment Branding in High Definition
Using creative approaches to attracting and retaining the best.
In today’s world where people are bombarded with many messages through multi media it is hard to stand out and be noticed, especially by those who are embarking on their career search and are not using traditional media anymore to stay informed. Developing the employment brand therefore needs to appeal in the right format and then how it is communicated effectively will determine if you become an employer of choice for the best talent. 
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“Recession Proofing Your Career – gaining insight, delivering an impression, creating an impact – surefire strategies for career success in any job market.”
Financial headlines are announcing a possible SECOND downturn and turbulent times are now not unusual in any industry.
So what can you be doing to recession proof your career and ensure you remain on track and progressing? 
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PAUL COPCUTT
E-mail: keynotes (at) paulcopcutt.com    Tel: 905-628-1100
SquarePeg Solution, 1063 King Street West, Ste 412, Hamilton. ON L9H 7S1, Canada
Copyright 2011-12 Paul Copcutt &  Square Peg Solution Inc
SPEAKING TOPICS
The Personal Brand Architect

Leveraging employee strengths
for greater engagement and
higher performance.