The 8 Pillars of Personal Brand Leadership
For many of you the term branding is not a new one, but perhaps personal branding and how it might apply to YOU is. Plug ‘Personal Branding in to Google and you get over 9 million results – so why should you need to hear about personal branding?
Because the mis-conceptions, mis-understanding and mis-direction by the vast majority of those references is causing you to miss out on one of the most successful, long lasting and cost effective marketing against any numbers of competitors.
Personal branding is NOT personal marketing. It’s not just about a great logo, nice ad layout and different marketing pieces. It’s certainly not doing a makeover and relying on the new image to work for the next 5 years – or even 5 months.
Its about being able to recognize your unique strengths and skills and ensuring that these differences are maximized to the benefit of the client or customer and your business.
This session will allow attendees to;
-raise awareness of the importance of branding one self as part of your offering
raise awareness of the importance of branding one self as part of your offering-understand what actions can be taken to increase ones visibility and credibility with prospective and current customers and clients at little or no cost
understand what actions can be taken to increase ones visibility and credibility with prospective and current customers and clients at little or no cost-appreciate the downside of not doing anything or worse the negative impact of off brand actions
appreciate the downside of not doing anything or worse the negative impact of off brand actions
PAUL COPCUTT
E-mail: keynotes (at) paulcopcutt.com Tel: 905-628-1100
SquarePeg Solution, 1063 King Street West, Ste 412, Hamilton. ON L9H 7S1, Canada
Copyright 2011-12 Paul Copcutt & Square Peg Solution Inc
SPEAKING TOPICS
The Personal Brand Architect
Leveraging employee strengths
for greater engagement and
higher performance.
